Any organization is the result of infrastructure. The dresser in my room has an infrastructure of drawers. Each drawer holds a certain type of clothes: a drawer for tshirts, a drawer for socks, etc. Whether that infrastructure is detailed, planned or even thought of, infrastructure carries out the purpose of the architecture. A good infrastructure is built to accomplish what is needed. A great infrastructure is built ready to expand for future growth.
This site has an infrastructure. It’s hosted on a server, powered by WordPress, and showcased with the Standard Theme.
Right now, I’ve done no more to the site’s infrastructure than that. Everything that exists on this site is default or default option tweaks. I am only just now introducing multiple categories.
I have added a few posts, a few pages, and am even running a few plugins, but the chosen infrastructure for this site was purposed. I did not need to host this site. I could have started with Tumblr, or Blogger, or even WordPress.com. But none of these provided the infrastructure I wanted to grow this site.
That’s one of the things that’s so great about the internet. It provides a blank canvas for someone to paint their ideas on. They can paint that canvas with design, words, pictures, videos, music, art, and not only share this to the public, but where the public gets the chance to see it.
I could of built this site with line of code after line of code from the ground up. But for me, that would have been a waste of time. Other, smarter people than me have already taken the time. With WordPress and Standard Theme, the ground infrastructure is done on my end in a matter of minutes.
Standard Theme has come a long way form its first release. It is looking less and less like a theme and more like an out of the box solution for any WordPress site to get started. It is so finely tuned with WordPress, it makes more sense starting out with than WordPress’ own starter theme.
Infrastructure. It’s often only noticed when you can’t grow like you wanted. Infrastructure is vision.
Right now, this site is on Standard Theme 3.0 Beta. This means that the team that builds the theme is still not finished making it better, and it hasn’t been ‘officially’ released yet.
But Standard Theme 3 is good…I mean, it’s really good. The coding is clean, the integration is virtually seamless, and the design is beautifully simple in that blank canvas sort of way.



thanks for the great thoughts here. we really appreciate your support!
Thanks for making a great product. Looking forward to the official release.
I love the way you’re building this blog, Brett.
Thanks, Jason! I’m really enjoying the building process.