Pixar does a great job at telling a beautiful story without the use of words. They can convey a message through expression, aesthetics and rely heavily on the visual aspect of communication. When putting communication material together, I see people focus primarily on the words. They painstaking debate over how every word should be said or written to convey a message. Design and usability then becomes secondary afterthoughts.
This is just a reminder that the words aren’t always what is important. The excuses of “Oh, I don’t know what I’d say” for not doing is irrelevant. Sometimes being there is what is needed. Sometimes spending time or *gasp* money on design is needed. Sometimes getting your message across is about reaching out and helping others in action.
Often with words, less is more.
Communication is having the ability to put yourself in the listener’s shoes and seeing your message as they see it.
But do you like what you hear? Or do you just like what you say?
To every thing there is a season, and a time to every purpose under the heaven: A time to rend, and a time to sew; a time to keep silence, and a time to speak;
Ecclesiastes 3:1, 7
